Legal

CAN-SPAM Policy

Effective: January 1, 2026 Last Updated: May 1, 2026 BouncePro Inc.

BouncePro enforces CAN-SPAM compliance automatically. Every campaign sent through our platform includes the required sender identification, physical address, and unsubscribe mechanism as mandated by the CAN-SPAM Act.

01 What is CAN-SPAM?

The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act) is a US federal law enacted in 2003 that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to stop receiving emails, and spells out penalties for violations.

Unlike CASL, CAN-SPAM does not require prior consent before sending commercial email — instead, it is an opt-out law, meaning you may send commercial messages but must honor opt-out requests promptly.

02 Who Must Comply?

CAN-SPAM applies to any person or business that sends commercial email messages — defined as any electronic mail message whose primary purpose is the commercial advertisement or promotion of a product or service. This includes:

Promotional campaigns, newsletters, and sales announcements
Transactional emails that also contain promotional content
Messages sent on behalf of another company (the sender and the company may both be liable)

CAN-SPAM applies to any business sending emails to US recipients, regardless of where that business is located.

03 The 7 Key Requirements

Every commercial email message must comply with these seven requirements:

Don't Use False or Misleading Header Information

Your "From", "To", "Reply-To" fields and routing information must accurately identify the person or business that sent the message.

Don't Use Deceptive Subject Lines

The subject line must accurately reflect the content of the message. No bait-and-switch subject lines.

Identify the Message as an Advertisement

You must disclose clearly and conspicuously that the message is an advertisement (unless the recipient has given prior affirmative consent).

Include Your Physical Address

Your message must include a valid physical postal address — your current street address, a PO box, or a private mailbox registered with a commercial mail receiving agency.

Tell Recipients How to Opt Out

Your message must include a clear and conspicuous explanation of how the recipient can opt out of receiving future email from you.

Honor Opt-Out Requests Promptly

You must honor opt-out requests within 10 business days. You cannot charge a fee, require additional information, or make the process more difficult than sending a reply email.

Monitor What Others Do on Your Behalf

If you hire a third party to send email for you, both parties may be held legally responsible for CAN-SPAM compliance. BouncePro operates as a compliant sending service.

04 Opt-Out & Unsubscribe

CAN-SPAM's opt-out requirements are strict. Once a recipient opts out, you must:

Process their opt-out request within 10 business days
Permanently honor the opt-out — you cannot send them commercial messages again without new consent
Not sell or transfer their email address to another party after they opt out (with limited exceptions)
Not require the recipient to provide any information other than their email address to unsubscribe
Not charge any fee for the opt-out process

BouncePro processes all unsubscribe requests immediately upon receipt and maintains a suppression list that is enforced across all future campaigns.

05 CAN-SPAM vs. CASL

If you send to both US and Canadian recipients, you must comply with both laws simultaneously. The key differences:

Consent: CAN-SPAM is opt-out (no prior consent needed); CASL requires opt-in consent before sending
Opt-Out Deadline: CAN-SPAM requires 10 business days; CASL requires 10 business days
Penalties: CAN-SPAM up to $51,744 per email; CASL up to $10M per violation
Scope: CAN-SPAM applies to all commercial email; CASL applies to all commercial electronic messages

Best practice: Build your email program to CASL standards. Because CASL is stricter, a CASL-compliant program is also CAN-SPAM compliant. BouncePro defaults to CASL-level compliance for all users.

06 How BouncePro Helps

BouncePro automatically enforces the following CAN-SPAM requirements in every campaign:

Sender Identity: Your verified business name is displayed in the From field
Physical Address: Your business address from account settings is inserted in every email footer
Unsubscribe Link: A one-click unsubscribe link is included in every message automatically
Suppression List: Unsubscribed addresses are blocked from all future sends, permanently
Bounce Management: Hard bounces are automatically suppressed to protect your sender reputation
Complaint Handling: Spam complaints are processed through feedback loops and addresses suppressed

07 Your Responsibilities

As a BouncePro user, you are responsible for the following aspects of CAN-SPAM compliance:

Ensuring your "From" name and email address accurately represent your business
Writing subject lines that truthfully reflect the content of your emails
Keeping your physical address in your account settings current and accurate
Not uploading suppressed or opted-out addresses back into your lists
Not sending to purchased or harvested email lists
Ensuring any third parties who send on your behalf also comply with CAN-SPAM

08 Penalties

Violations of the CAN-SPAM Act can result in significant penalties:

Up to $51,744 per individual email that violates the law
Criminal penalties including imprisonment for aggravated violations
The FTC, state attorneys general, and internet service providers can bring enforcement actions
Individual recipients do not have a private right of action under CAN-SPAM (unlike CASL)

This is not legal advice. For specific legal questions about CAN-SPAM obligations, consult a qualified attorney. The FTC publishes official CAN-SPAM compliance guidance at ftc.gov.

09 Contact & Support

Questions about CAN-SPAM compliance on our platform? We're here to help:

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Compliance support: compliance@bouncepro.io

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app.bouncepro.io

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BouncePro Inc. — Alberta, Canada

→ Full Compliance Guide → CASL Compliance → GDPR Guide → Unsubscribe Guide